AQUA•TINE is a liquid alternative to cigarettes, cigars, chew, nicotine gum and e-cigarettes. Adding the liquid to any drink provides the user with the same nicotine as a standard cigarette. AQUA•TINE allows smokers an alternative when there is no opportunity to smoke, or when the user does not wish to smoke.
UP-Ideas was engaged to create the identity, packaging and web layout for this new start-up. The identity needed to have a clean, fresh feel while maintaining a premium brand image so it would stand out from its competitors.